ABOUT NANI
NANI was founded in 2022 by Serena Zom, following more than ten years of experience in the fashion industry. After working closely with design, materials and production, Serena felt the need to create garments in a more deliberate way, with greater attention to craft, tactility and longevity.
NANI was born from this intention. A desire to create modern, understated pieces that feel refined and natural on the body. Garments that are not driven by trends or excess, but by material, movement and form.
Working with luxurious deadstock fabrics and natural dyeing techniques, NANI embraces a slower, more considered approach to fashion. Each piece reflects a balance between modernity and timelessness, refinement and ease.
Based in Rotterdam, NANI operates as an independent studio where design, dyeing and making come together. Serena remains closely involved throughout the entire process, allowing for a high level of care, experimentation and consistency, while leaving space for material and nature to influence the final result.
NANI is defined by quiet confidence. Clothing that feels intuitive to wear, refined in appearance, and designed to become part of everyday life.